Writing as a freelance writer can be a lucrative profession, but before you start working as a freelance writer you must create a portfolio website. It will showcase your best writing. There are many websites that offer the benefit of creating a portfolio for freelance writers, but there is nothing like creating your own website.
Taking advantage of other websites means that you are handing over your content to someone else. And if they decide to shut down their platform, you lose all rights to your content. Worse still, they can take down your website without warning you.
There are full control over these matters on your own website. You own the site and everything in between, including domain name. You will able to decide exactly what your website will look like and where you will host. And if you are not satisfied with your hosting, you can easily remove your portfolio website from there and host it elsewhere.
Creating your own portfolio can be quite difficult, especially if you are not tech-savvy. And if that’s the only reason to stop you, you’re probably lucky. In today’s article, we will show you how to create a great portfolio website with WordPress and what topics should be included in your portfolio website and how to promote it effectively and successfully so that you can enjoy your work as a freelance writer better.
What Should Your Portfolio Website Include?
Before setting up your portfolio, now is the time to make some plans and structure your website. You also have to decide what you want to accomplish with your portfolio.
Purpose of Your Portfolio
Obviously, the goal of building a portfolio is to get more clients, but it will also help you establish your own brand. The important thing is that your portfolio can successfully meet all these goals. But, as a primary goal you need to focus on one.
Choose the Content of Your Portfolio
Most freelance writers make the common mistake of thinking that their portfolio should include all the articles they write. In fact, your portfolio should accurately highlight your brand and what you are most proficient at.
Ultimately, this means that you will only highlight your most recent best works here. If you have a particular topic that you are passionate about and interested in writing about, keep a detailed sample of this topic in your portfolio. If possible, include links to articles published online instead of uploading Word / Google Doc or PDFs. Depending on the author, the number of samples may be less but 5-10 samples may be the most balanced.
Essential Information to Include on Your Website
In addition to writing samples, your portfolio website should include information about you. The purpose of the best portfolio websites is to inform people about why they will accept your service so that they are interested. Here are five essentials to include in your wordpress site:
Your Name or Your Brand Name
Needless to say, your name must be clearly visible on your portfolio website. You can include your specialty in your tagline, so that you can easily understand what you actually do.
Include your professional resume and your bust in the About page but also write about how you can help a potential customer instead of writing about yourself on the full page.
A Contact Page
You must have contact information in your portfolio. Include your email, and your social media links, and include a contact form if you don’t want to provide your email address. Whatever you like, make sure the potential customer can communicate with you easily.
Testimonials and reviews of your work will make you more qualified to your potential clients. Don’t be afraid to include testimonials, reviews, any potential media coverage or anything that shows your skills from your past clients.
Intuitive Menu or Navigation
Make sure that the potential customer can easily find the necessary information. Use the standard navigation menu and clearly label each page for what it is.
How to Create Your Portfolio Website?
The easiest way to create a portfolio website is to choose WordPress. Although started as a common blogging platform, WordPress now manages about 27.2% of all websites on the Internet, and many businesses are centered around WordPress. There are several benefits to using WordPress:
- Easy to use – Millions of people use it and almost every day some new people are creating their first WordPress powered website. The interior is user-friendly and creates new posts and pages in an interface that is similar to any word processing software.
- Free and Open Source – WordPress is completely free which you can download, install, use, and modify for free. You can use it to create best portfolio websites and it is open source which means anyone can contribute to it. This is why it is regularly updated and improved.
- High Quality Code – WordPress uses high quality code and semantic markup that makes your wordpress site easier to search engine index and increases your visibility.
Creating an online portfolio is a must if you want to build a successful career as a writer and attract new customers. Fortunately, a high quality WordPress theme can make this task much easier. Here are some tips to help you create your own author portfolio so you can promote your author profile and earn more by writing for new customers.